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The best coaching tool for understanding personality, strengths, and career interests

TraitLab helps you give your clients powerful insights into their unique set of personality traits, strengths, and career interests with an all-in-one, science-based assessment.

How it works

Answer simple questions

Clients answer simple, standardized questions, answered by millions of other people.

Their progress is always saved, so they can answer at whatever pace works for them.

Deep personality insights

TraitLab gives your client an incredibly detailed description of their personality, including personality traits and types.

This personality profile gives you and your client a shared vocabulary when discussing their unique personality.

An in-progress example of a personality profile in TraitLab

Identify top strengths

TraitLab's Strengths Profile highlights what your client uses when they're at their very best.

Each strength includes a detailed description of personality connections, real-world outcomes, and practical tips for using it in everyday life.

Clarify career interests

TraitLab's Career Interest Profile shows how your client's unique combination of interests influences their working style and career direction.

With TraitLab's Career Search, they can explore their potential fits across hundreds of career path options.

An example of a career interests profile in TraitLab

Invite clients easily

Onboarding your clients to TraitLab is a breeze.

You simply purchase an invite code and share it with your client, and your client can get started instantly.

Getting Started How to use TraitLab as a coaching tool

Start your next engagement with amazing clarity and a shared language around your client's personality, strengths, and interests.

TraitLab makes it easy for your client to create a detailed, comprehensive description of themselves — their personality traits, strengths, interaction style, and career interests.

This gives your clients powerful insights into themselves, and it gives you a clearer picture of their unique challenges.

After your client completes the full assessment, they'll have an incredibly detailed profile, including

  • Personality traits
  • Personality type
  • 100+ words describing their personality
  • Strengths
  • Career Interests
  • Career Matches

This profile can be shared with anyone, making it easy for both of you to review the results together and start your engagement on the same page.

An example of a shared public profile in TraitLab
An example of a shared public profile on TraitLab

How to get your client started

First, you'll need to create your own free TraitLab account. With your free account, you can get familiar with the assessment and results. Your free account also allows you to invite others to TraitLab.

From your Dashboard, go to Invites in the top navigation or from the center panel.

The invites system in TraitLab
You can purchase upgrades and send them to anyone with Invites

With Invites, you can purchase an invite code that can be easily shared with your client. When your client uses the invite code at signup, their account is instantly upgraded to TraitLab Plus, giving them access to detailed personality, strengths, and career sections.

After your client completes the full assessment (about 30-60 minutes), they share their public profile with you, and you'll be able to review the results from anywhere at your convenience.


Get started for free. Upgrade anytime.



Start with the basics. See your traits, personalized wordcloud, and typology. Save your progress and share your public profile.

  • Core trait profile (5 traits)

  • Unique personality wordcloud

  • 16 personality typology

  • Private profile with saved progress

  • Shareable public profile

  • Custom username and profile link

  • Career Interests

  • Career Search and Matching

  • Strengths



Explore your personality in incredible detail with a comprehsive analysis of your traits, strengths, and interests.

  • Advanced trait profile (45 traits)

  • Unique personality wordcloud

  • 16 personality typology

  • Private profile with saved progress

  • Shareable public profile

  • Strengths profile

  • Career interests

  • Career search and matching

  • Custom username and profile link

What people are saying about TraitLab Plus

The details available are fascinating and have helped me on my journey of self-knowledge.

- K. R.

Engaging and educational content, simple UI, and a steady stream of insights.

- J.

I found the details of the facets provided insights beyond MBTI.

- K. S.

Very thorough examination. I appreciate the career insights. Helps me understand why some paths would work and some wouldn't ... Great work!

Powered by people

TraitLab is continuously learning and improving to give you new personality insights


TraitLab Plus

Get crystal clear about your unique strengths.

Find Your Career Edge

Uncover your untapped personal strengths to level up in your current career, or get recommendations for surprising new career paths that fit your unique profile.

Clarify Your Strengths

Ground yourself with a deep analysis of your personal strengths, and learn how to exercise them in everyday life.

Spot Relationship Patterns

How is your personality influencing your most important connections? Learn to recognize how your characteristic interpersonal style impacts your social interactions.

Unique Personality Insights

Most assessments label you with a simple type, missing the important details that make a big impact. TraitLab analyzes over 80 dimensions so your results are one-of-a-kind, just like you.

Frequently asked questions

How is TraitLab different from other personality assessments?

Most online assessments are not based on real published research, so you can't connect your results to useful information about habits, career choices, relationships, and other practical aspects of your life.

TraitLab uses assessments and concepts from actual scientific research, then makes it easy to see how your results relate to important life areas.

Who made TraitLab?

TraitLab was created by me, Greg Park, Ph.D. Hi!

Before starting TraitLab, I spent years publishing research findings as a Ph.D. and postdoctoral researcher in the areas of personality and psychological measurement. I've always been fascinated by the field of personality psychology and how it can help us understand ourselves and each other.

I made TraitLab to make it easier for you to find reliable, valid, and scientifically-supported personality assessments.

Is TraitLab right for me?

Are you comfortable with investing about an hour to understand yourself better? Do you care about scientific validity? Do you like to get into details and data?

If you answered yes to these questions, then you'll probably love TraitLab. I made it for people like me — people looking for a very detailed, comprehensive picture of their personality, strengths, and interests, backed by scientific research.

But if you are looking for a quick and fun personality quiz, TraitLab is probably not the best fit for you.

How long is the TraitLab test?

Most people will start seeing their first results after about 10 minutes (about 100 questions).

If you want to see every possible result from TraitLab, the full assessment can take anywhere from 30-60 minutes. However, you can always save your progress and take the assessment across several sittings.

How many questions are there in TraitLab?

There are over 700 potential questions currently in TraitLab, but you'll begin seeing results after the first 100 questions.

New questions are added regularly, but most questions are optional and only needed for advanced analyses.

How much does TraitLab cost?

It's free to create an account on TraitLab and learn quite a bit about your personality.

For more advanced analyses of your traits, strengths, and interests, you can upgrade to TraitLab Plus for $49.

Can I share my results with someone else?

Absolutely! If you want to share and compare your results with anyone, you can simply share your public profile.

For example, here's my own public profile here at TraitLab.

I have a question about ...

I'm always updating TraitLab to make it more useful and interesting. If you have questions, comments, or suggestions, please let me know. I'd love to hear from you!

Supercharge your clients' self-awareness. Get started with TraitLab.