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Career profile Broadcast Announcer

Also known as Anchor, Announcer, DJ (Disc Jockey), Host, Morning Show Host, News Anchor, Radio Announcer, Television News Anchor (TV News Anchor)

Broadcast Announcer

Also known as Anchor, Announcer, DJ (Disc Jockey)

Interests Profile
  • Artistic
  • Enterprising
  • Social
Pay Range
$19,580 - $114,050 (annual)
Required Skills
  • Speaking
  • Reading Comprehension
  • Active Listening
Knowledge Areas
  • Communications and Media
  • Computers and Electronics
  • Customer and Personal Service
Core tasks
  • Operate control consoles.
  • Record commercials for later broadcast.
  • Read news flashes to inform audiences of important events.
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What does a Broadcast Announcer do?

Broadcast Announcers speak or read from scripted materials, such as news reports or commercial messages, on radio, television, or other communications media.

In addition, Broadcast Announcers may play and queue music, announce artist or title of performance, identify station, or interview guests.

What kind of tasks does a Broadcast Announcer perform regularly?

Broadcast Announcers are often responsible for overseeing or executing some or all of the following tasks:

  • Operate control consoles.
  • Record commercials for later broadcast.
  • Read news flashes to inform audiences of important events.
  • Study background information to prepare for programs or interviews.
  • Announce musical selections, station breaks, commercials, or public service information, and accept requests from listening audience.
  • Identify stations, and introduce or close shows, ad-libbing or using memorized or read scripts.
  • Select program content, in conjunction with producers and assistants, based on factors such as program specialties, audience tastes, or requests from the public.
  • Prepare and deliver news, sports, or weather reports, gathering and rewriting material so that it will convey required information and fit specific time slots.
  • Develop story lines for broadcasts.
  • Comment on music and other matters, such as weather or traffic conditions.
  • Discuss various topics over the telephone with viewers or listeners.
  • Interview show guests about their lives, their work, or topics of current interest.
  • Make promotional appearances at public or private events to represent their employers.
  • Provide commentary and conduct interviews during sporting events, parades, conventions, or other events.
  • Host civic, charitable, or promotional events broadcast over television or radio.
  • Attend press conferences to gather information for broadcast.

The above responsibilities are specific to Broadcast Announcers. More generally, Broadcast Announcers are involved in several broader types of activities:

Working with Computers
Using computers and computer systems (including hardware and software) to program, write software, set up functions, enter data, or process information.
Establishing and Maintaining Interpersonal Relationships
Developing constructive and cooperative working relationships with others, and maintaining them over time.
Getting Information
Observing, receiving, and otherwise obtaining information from all relevant sources.
Performing for or Working Directly with the Public
Performing for people or dealing directly with the public. This includes serving customers in restaurants and stores, and receiving clients or guests.
Documenting/Recording Information
Entering, transcribing, recording, storing, or maintaining information in written or electronic/magnetic form.

What is a Broadcast Announcer salary?

The median salary for a Broadcast Announcer is $36,770, and the average salary is $57,300. Both the median and average roughly describe the middle of the Broadcast Announcer salary range, but the average is more easily affected by extremely high or low salaries.

Many Broadcast Announcers earn significantly more or less than the average, due to several factors. About 10% of Broadcast Announcers earn less than $19,580 per year, 25% earn less than $25,110, 75% earn less than $59,980, and 90% earn less than $114,050.

Between the years of 2020 and 2030, the number of Broadcast Announcers is expected to change by 10.4%, and there should be roughly 3,300 open positions for Broadcast Announcers every year.

Median annual salary
$36,770
Typical salary range
$19,580 - $114,050
Projected growth (2020 - 2030)
10.4%

What personality traits are common among Broadcast Announcers?

Interests

Career interests describe a person's preferences for different types of working environments and activities. When a person's interest match the demands of an occupation, people are usually more engaged and satisfied in that role.

Compared to most occupations, those who work as a Broadcast Announcer are usually higher in their Artistic, Enterprising, and Social interests.

Broadcast Announcers typically have strong Artistic interests. Artistic occupations frequently involve working with forms, designs and patterns. They often require self-expression and the work can be done without following a clear set of rules.

Also, Broadcast Announcers typically have strong Enterprising interests. Enterprising occupations frequently involve starting up and carrying out projects. These occupations can involve leading people and making many decisions. Sometimes they require risk taking and often deal with business.

Lastly, Broadcast Announcers typically have moderate Social interests. Social occupations frequently involve working with, communicating with, and teaching people. These occupations often involve helping or providing service to others.

Values

People differ in their values, or what is most important to them for building job satisfaction and fulfillment.

Compared to most people, those working as a Broadcast Announcer tend to value Achievement, Independence, and Recognition.

Most importantly, Broadcast Announcers strongly value Achievement. Occupations that satisfy this work value are results oriented and allow employees to use their strongest abilities, giving them a feeling of accomplishment.

Second, Broadcast Announcers strongly value Independence. Occupations that satisfy this work value allow employees to work on their own and make decisions.

Lastly, Broadcast Announcers strongly value Recognition. Occupations that satisfy this work value offer advancement, potential for leadership, and are often considered prestigious.

Psychological Demands

Each occupation brings its own set of psychological demands, which describe the characteristics necessary to perform the job well.

In order to perform their job successfully, people who work as Broadcast Announcers must consistently demonstrate qualities such as dependability, integrity, and stress tolerance.

Below, you'll find a list of qualities typically required of Broadcast Announcers, ranked by importance:

Dependability
Job requires being reliable, responsible, and dependable, and fulfilling obligations.
Integrity
Job requires being honest and ethical.
Stress Tolerance
Job requires accepting criticism and dealing calmly and effectively with high-stress situations.
Attention to Detail
Job requires being careful about detail and thorough in completing work tasks.
Adaptability/Flexibility
Job requires being open to change (positive or negative) and to considerable variety in the workplace.

What education and training do Broadcast Announcers need?

Many Broadcast Announcers will have a four-year bachelor's degree, but some do not.

Broadcast Announcers usually need several years of work-related experience, on-the-job training, and/or vocational training.

Educational degrees among Broadcast Announcers

  • 2.2% did not complete high school or secondary school
  • 12.9% completed high school or secondary school
  • 21.7% completed some college coursework
  • 10.6% earned a Associate's degree
  • 42.3% earned a Bachelor's degree
  • 9.1% earned a Master's degree
  • 1.3% earned a doctorate or professional degree

Knowledge and expertise required by Broadcast Announcers

Broadcast Announcers may benefit from understanding of specialized subject areas, such as communications and media, computers and electronics, or customer and personal service knowledge.

The list below shows several areas in which most Broadcast Announcers might want to build proficiency, ranked by importance.

Communications and Media
Knowledge of media production, communication, and dissemination techniques and methods. This includes alternative ways to inform and entertain via written, oral, and visual media.
Computers and Electronics
Knowledge of circuit boards, processors, chips, electronic equipment, and computer hardware and software, including applications and programming.
Customer and Personal Service
Knowledge of principles and processes for providing customer and personal services. This includes customer needs assessment, meeting quality standards for services, and evaluation of customer satisfaction.
Telecommunications
Knowledge of transmission, broadcasting, switching, control, and operation of telecommunications systems.
Geography
Knowledge of principles and methods for describing the features of land, sea, and air masses, including their physical characteristics, locations, interrelationships, and distribution of plant, animal, and human life.

Important Abilities needed by Broadcast Announcers

Broadcast Announcers must develop a particular set of abilities to perform their job well. Abilities are individual capacities that influence a person's information processing, sensory perception, motor coordination, and physical strength or endurance. Individuals may naturally have certain abilities without explicit training, but most abilities can be sharpened somewhat through practice.

For example, Broadcast Announcers need abilities such as oral expression, speech clarity, and oral comprehension in order to perform their job at a high level. The list below shows several important abilities for Broadcast Announcers, ranked by their relative importance.

Oral Expression
The ability to communicate information and ideas in speaking so others will understand.
Speech Clarity
The ability to speak clearly so others can understand you.
Oral Comprehension
The ability to listen to and understand information and ideas presented through spoken words and sentences.
Written Comprehension
The ability to read and understand information and ideas presented in writing.
Speech Recognition
The ability to identify and understand the speech of another person.

Critical Skills needed by Broadcast Announcers

Skills are developed capacities that enable people to function effectively in real-world settings. Unlike abilities, skills are typically easier to build through practice and experience. Skills influence effectiveness in areas such as learning, working with others, design, troubleshooting, and more.

Broadcast Announcers frequently use skills like speaking, reading comprehension, and active listening to perform their job effectively. The list below shows several critical skills for Broadcast Announcers, ranked by their relative importance.

Speaking
Talking to others to convey information effectively.
Reading Comprehension
Understanding written sentences and paragraphs in work-related documents.
Active Listening
Giving full attention to what other people are saying, taking time to understand the points being made, asking questions as appropriate, and not interrupting at inappropriate times.
Critical Thinking
Using logic and reasoning to identify the strengths and weaknesses of alternative solutions, conclusions, or approaches to problems.
Social Perceptiveness
Being aware of others' reactions and understanding why they react as they do.

What is the source of this information?

The information provided on this page is adapted from data and descriptions published by the U.S. Department of Labor, Employment and Training Administration under the CC BY 4.0 license. TraitLab has modified some information for ease of use and reading, and the U.S. Department of Labor, Employment, and Training Administration has not approved, endorsed, or tested these modifications.

If you have any questions or suggestions about this information, please send a message.