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Career profile Product Promoter

Also known as Brand Ambassador, Demo Specialist, Demonstrator, Event Specialist, Field Merchandiser, Food Demonstrator, In Store Demonstrator, Merchandiser, Product Ambassador, Product Demonstrator

Product Promoter

Also known as Brand Ambassador, Demo Specialist, Demonstrator

Interests Profile
  • Enterprising
  • Conventional
  • Realistic
Pay Range
$23,080 - $58,210 (annual)
Required Skills
  • Active Listening
  • Speaking
  • Persuasion
Knowledge Areas
  • Customer and Personal Service
  • Sales and Marketing
  • Food Production
Core tasks
  • Provide product samples, coupons, informational brochures, or other incentives to persuade people to buy products.
  • Sell products being promoted and keep records of sales.
  • Keep areas neat while working and return items to correct locations following demonstrations.
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What does a Product Promoter do?

Product Promoters demonstrate merchandise and answer questions for the purpose of creating public interest in buying the product.

In addition, Product Promoters may sell demonstrated merchandise.

What kind of tasks does a Product Promoter perform regularly?

Product Promoters are often responsible for overseeing or executing some or all of the following tasks:

  • Provide product samples, coupons, informational brochures, or other incentives to persuade people to buy products.
  • Sell products being promoted and keep records of sales.
  • Keep areas neat while working and return items to correct locations following demonstrations.
  • Demonstrate or explain products, methods, or services to persuade customers to purchase products or use services.
  • Record and report demonstration-related information, such as the number of questions asked by the audience or the number of coupons distributed.
  • Suggest specific product purchases to meet customers' needs.
  • Research or investigate products to be presented to prepare for demonstrations.
  • Set up and arrange displays or demonstration areas to attract the attention of prospective customers.
  • Identify interested and qualified customers to provide them with additional information.
  • Visit trade shows, stores, community organizations, or other venues to demonstrate products or services or to answer questions from potential customers.
  • Transport, assemble, and disassemble materials used in presentations.
  • Practice demonstrations to ensure that they will run smoothly.
  • Learn about competitors' products or consumers' interests or concerns to answer questions or provide more complete information.
  • Instruct customers in alteration of products.
  • Work as part of a team of demonstrators to accommodate large crowds.

The above responsibilities are specific to Product Promoters. More generally, Product Promoters are involved in several broader types of activities:

Performing for or Working Directly with the Public
Performing for people or dealing directly with the public. This includes serving customers in restaurants and stores, and receiving clients or guests.
Selling or Influencing Others
Convincing others to buy merchandise/goods or to otherwise change their minds or actions.
Establishing and Maintaining Interpersonal Relationships
Developing constructive and cooperative working relationships with others, and maintaining them over time.
Communicating with People Outside the Organization
Communicating with people outside the organization, representing the organization to customers, the public, government, and other external sources. This information can be exchanged in person, in writing, or by telephone or e-mail.
Communicating with Supervisors, Peers, or Subordinates
Providing information to supervisors, co-workers, and subordinates by telephone, in written form, e-mail, or in person.

What is a Product Promoter salary?

The median salary for a Product Promoter is $32,500, and the average salary is $37,080. Both the median and average roughly describe the middle of the Product Promoter salary range, but the average is more easily affected by extremely high or low salaries.

Many Product Promoters earn significantly more or less than the average, due to several factors. About 10% of Product Promoters earn less than $23,080 per year, 25% earn less than $27,080, 75% earn less than $42,810, and 90% earn less than $58,210.

Between the years of 2020 and 2030, the number of Product Promoters is expected to change by 7.3%, and there should be roughly 14,600 open positions for Product Promoters every year.

Median annual salary
Typical salary range
$23,080 - $58,210
Projected growth (2020 - 2030)

What personality traits are common among Product Promoters?


Career interests describe a person's preferences for different types of working environments and activities. When a person's interest match the demands of an occupation, people are usually more engaged and satisfied in that role.

Compared to most occupations, those who work as a Product Promoter are usually higher in their Enterprising and Conventional interests.

Product Promoters typically have very strong Enterprising interests. Enterprising occupations frequently involve starting up and carrying out projects. These occupations can involve leading people and making many decisions. Sometimes they require risk taking and often deal with business.

Also, Product Promoters typically have strong Conventional interests. Conventional occupations frequently involve following set procedures and routines. These occupations can include working with data and details more than with ideas. Usually there is a clear line of authority to follow.


People differ in their values, or what is most important to them for building job satisfaction and fulfillment.

Compared to most people, those working as a Product Promoter tend to value Relationships, Independence, and Recognition.

Most importantly, Product Promoters strongly value Relationships. Occupations that satisfy this work value allow employees to provide service to others and work with co-workers in a friendly non-competitive environment.

Second, Product Promoters moderately value Independence. Occupations that satisfy this work value allow employees to work on their own and make decisions.

Lastly, Product Promoters somewhat value Recognition. Occupations that satisfy this work value offer advancement, potential for leadership, and are often considered prestigious.

Psychological Demands

Each occupation brings its own set of psychological demands, which describe the characteristics necessary to perform the job well.

In order to perform their job successfully, people who work as Product Promoters must consistently demonstrate qualities such as dependability, integrity, and cooperation.

Below, you'll find a list of qualities typically required of Product Promoters, ranked by importance:

Job requires being reliable, responsible, and dependable, and fulfilling obligations.
Job requires being honest and ethical.
Job requires being pleasant with others on the job and displaying a good-natured, cooperative attitude.
Social Orientation
Job requires preferring to work with others rather than alone, and being personally connected with others on the job.
Concern for Others
Job requires being sensitive to others' needs and feelings and being understanding and helpful on the job.

What education and training do Product Promoters need?

Working as a Product Promoter usually requires a high school diploma.

Product Promoters need anywhere from a few months to one year of working with experienced employees. A recognized apprenticeship program may be associated with this occupation.

Educational degrees among Product Promoters

  • 8.1% did not complete high school or secondary school
  • 29.3% completed high school or secondary school
  • 27.5% completed some college coursework
  • 11.4% earned a Associate's degree
  • 17.3% earned a Bachelor's degree
  • 5.5% earned a Master's degree
  • 0.9% earned a doctorate or professional degree

Knowledge and expertise required by Product Promoters

Product Promoters may benefit from understanding of specialized subject areas, such as customer and personal service, sales and marketing, or food production knowledge.

The list below shows several areas in which most Product Promoters might want to build proficiency, ranked by importance.

Customer and Personal Service
Knowledge of principles and processes for providing customer and personal services. This includes customer needs assessment, meeting quality standards for services, and evaluation of customer satisfaction.
Sales and Marketing
Knowledge of principles and methods for showing, promoting, and selling products or services. This includes marketing strategy and tactics, product demonstration, sales techniques, and sales control systems.
Food Production
Knowledge of techniques and equipment for planting, growing, and harvesting food products (both plant and animal) for consumption, including storage/handling techniques.
Public Safety and Security
Knowledge of relevant equipment, policies, procedures, and strategies to promote effective local, state, or national security operations for the protection of people, data, property, and institutions.
Knowledge of human behavior and performance; individual differences in ability, personality, and interests; learning and motivation; psychological research methods; and the assessment and treatment of behavioral and affective disorders.

Important Abilities needed by Product Promoters

Product Promoters must develop a particular set of abilities to perform their job well. Abilities are individual capacities that influence a person's information processing, sensory perception, motor coordination, and physical strength or endurance. Individuals may naturally have certain abilities without explicit training, but most abilities can be sharpened somewhat through practice.

For example, Product Promoters need abilities such as oral comprehension, oral expression, and speech clarity in order to perform their job at a high level. The list below shows several important abilities for Product Promoters, ranked by their relative importance.

Oral Comprehension
The ability to listen to and understand information and ideas presented through spoken words and sentences.
Oral Expression
The ability to communicate information and ideas in speaking so others will understand.
Speech Clarity
The ability to speak clearly so others can understand you.
Speech Recognition
The ability to identify and understand the speech of another person.
Deductive Reasoning
The ability to apply general rules to specific problems to produce answers that make sense.

Critical Skills needed by Product Promoters

Skills are developed capacities that enable people to function effectively in real-world settings. Unlike abilities, skills are typically easier to build through practice and experience. Skills influence effectiveness in areas such as learning, working with others, design, troubleshooting, and more.

Product Promoters frequently use skills like active listening, speaking, and persuasion to perform their job effectively. The list below shows several critical skills for Product Promoters, ranked by their relative importance.

Active Listening
Giving full attention to what other people are saying, taking time to understand the points being made, asking questions as appropriate, and not interrupting at inappropriate times.
Talking to others to convey information effectively.
Persuading others to change their minds or behavior.
Reading Comprehension
Understanding written sentences and paragraphs in work-related documents.
Service Orientation
Actively looking for ways to help people.

What is the source of this information?

The information provided on this page is adapted from data and descriptions published by the U.S. Department of Labor, Employment and Training Administration under the CC BY 4.0 license. TraitLab has modified some information for ease of use and reading, and the U.S. Department of Labor, Employment, and Training Administration has not approved, endorsed, or tested these modifications.

If you have any questions or suggestions about this information, please send a message.