I'm Greg, creator of TraitLab.
I had my first experience with modern personality tests as a Ph.D. student studying psychometrics. My results created a huge "a-ha!" moment of personal insight and major turning point in my life.
As I reflected on the results, I noticed how they related to several aspects of my life that weren't working out as I'd expected. And I realized that some of my perceived weaknesses were actually strengths.
I wanted even more insights about my personality, but the world of personality testing was overwhelming and confusing. There were so many competing tests, theories, and "experts," and I couldn't decide which was best.
So, I relied on my training and did my own research.
I spent hundreds of hours combing through published scientific articles. I searched for the most reliable, research-backed assessments. I studied how these assessments connected to important areas of life, like career, relationships, health, and well-being. And I combined them into one powerful platform: TraitLab.
I've learned that I'm not alone. Since I made it publicly available, TraitLab has helped thousands of people learn more about their personalities.
TraitLab provides research-based assessments of personality, strengths, interests, and other important dimensions of individuality. TraitLab was founded in 2020 and is based in Ohio, U.S.A. One of TraitLab's primary goals is to improve awareness of personality science.
TraitLab was created by Greg Park — that's me! 👋
I earned a Ph.D. in psychology (focused on quantitative methods) from Vanderbilt University, worked as a postdoctoral fellow at the University of Pennsylvania's Positive Psychology Center, and authored or co-authored over 20 peer-reviewed studies in scientific journals such as the Journal of Personality and Social Psychology, Journal of Personality, and Psychological Science.
TraitLab offers several free, no signup tools for learning about your personality from different perspectives:
The TraitLab blog provides over 100 articles about personality science, based on published scientific research and TraitLab's internal data.
People looking for an easy way to learn about personality will enjoy the TraitLab newsletter which provides short, regular emails with tiny insights from personality science.
Lastly, for a comprehensive assessment of personality, strengths, and interests, and how they connect to important life areas, anyone can purchase an upgrade to TraitLab Plus.
Every TraitLab Plus account includes the following:
TraitLab is an excellent fit for anyone who wants to learn more about themselves, including:
TraitLab also enables leaders and coaches to purchase assessments for others and review them together. This is perfect for:
Several tools at TraitLab are free with no signup or email required.
TraitLab Plus costs $49 for a single account, with discounted prices for bulk purchases of three or more accounts.
TraitLab also offers generous discounts for students and non-profit organizations. Contact email@example.com to learn more.
Start by trying a few of the free tools here at TraitLab.