What's the difference between 16Personalities and TraitLab?

16Personalities is an online personality assessment platform that uses the NERIS Type Explorer model—combining Myers-Briggs' four-letter type system with a fifth dimension from the Big Five—to categorize people into 16 personality types.

TraitLab goes beyond simple type categorization to provide research-validated measures of personality traits, character strengths, working style, and interpersonal patterns—giving you a complete picture of each team member's unique psychological profile.

For Organizations

Compare TraitLab Pro with 16Personalities for Teams & Professionals

Feature TraitLab Pro 16Personalities for Teams/Professionals
Assessment Areas Personality, Strengths, Working Style, Interpersonal Style, Typology Personality type and team dynamics
Assessment Models Multiple models from modern personality research Proprietary DiSC model (4 styles)
Personality Measurement 45 continuous traits (dimensional approach) 16 types + 5 dichotomies (categorical approach)
Personality Types Included 16 Jungian types + 9 Enneagram types (similarity scores) Single type per person
Strengths 24 character strengths General strengths overview by type
Career Matching 700+ occupations with detailed comparisons General career path suggestions by type
Assessment Customization Mix & match across 6 areas, or use compact assessment Fixed assessment suite (personality + team + growth)
Assessment Duration 10-60 min (customizable) 10 min core test + additional assessments
Implementation Self-service Self-service
Invitation Methods Email invitations, shared links, reusable invite codes, QR codes Email invitations, shared links
Results Delivery Immediate web-based access, interactive reports Immediate digital reports
Admin Dashboard Progress tracking, result viewing, data export Team portal with reports and workshops
Pricing Model One-time credit purchase Teams: $9/person/month subscription; Professionals: $9/credit
Pricing (Small Teams) $49 per person (one-time) $9/person/month (ongoing) or $9/credit
Pricing (Large Teams, 100+) $27 per person (one-time) Volume discounts on credits
Credits Expiration Never expire Never expire (Professionals credits)

TraitLab's Comprehensive Approach

TraitLab measures personality across continuous dimensions rather than forcing individuals into type categories, providing nuanced insights that reflect the complexity of human personality.
How it works

Dimensional vs. categorical assessment

While 16Personalities assigns you to one of 16 types, TraitLab measures personality across 45 continuous traits, capturing the nuances and gradations that make each person unique.

Research shows that dimensional approaches provide more accurate and reliable personality assessment than categorical type systems. TraitLab gives you the depth and precision that type-based assessments simply can't match.

Discover your strengths

16Personalities tells you your personality type, but it doesn't identify the specific character strengths that you leverage when you're at your best.

TraitLab reveals your unique ranking across 24 research-validated strengths with actionable guidance for applying them in work and life.

TraitLab identifies your character strengths, going beyond personality types to reveal what makes you exceptional.

Comprehensive career matching

16Personalities provides general career suggestions based on your type, but these broad recommendations don't help you compare specific occupations or understand personality fit.

TraitLab allows you to compare your detailed personality profile with over 700 specific occupations, revealing relative strengths, challenges, and compatibility for each career path. Perfect for coaching, career counseling, and professional development.

One-time purchase, no subscriptions

16Personalities for Teams charges $9 per person per month, meaning a team of 20 costs $2,160 per year, and that cost continues indefinitely.

TraitLab Pro uses a simple one-time credit purchase model. Assess 20 team members for $980 or less (as low as $540 with volume pricing), with credits that never expire. No recurring fees, no subscription lock-in, complete flexibility.

TraitLab Pro uses a transparent credit-based system with no subscriptions or recurring fees.

Why Choose TraitLab Over 16Personalities?

  • Dimensional, Not Categorical: TraitLab measures personality across 45 continuous dimensions rather than forcing individuals into 1 of 16 types. This dimensional approach is more scientifically accurate and provides nuanced insights that categorical systems miss.
  • Comprehensive Beyond Types: While 16Personalities focuses primarily on personality typing, TraitLab includes detailed assessments of character strengths, working style, interpersonal patterns, career interests, and provides similarity scores for both 16 Jungian types and 9 Enneagram types.
  • No Subscription Required: Skip the recurring monthly fees. TraitLab Pro offers one-time credit purchases that never expire, saving you money and giving you complete flexibility in how you grow your team.
  • Deep Career Insights: TraitLab provides detailed comparisons with 700+ occupations based on your complete personality profile, not just general career suggestions by type. Essential for career coaching and professional development.
  • Research-Backed Framework: Built on the Big Five personality framework and other extensively researched models in psychology with over 70 years of scientific validation. Not a proprietary system.
  • Flexible Customization: Mix and match across six assessment areas to build the perfect assessment for your needs, or use the compact assessment that combines everything. 16Personalities provides a fixed assessment suite with no customization options.

Real Results

Read why people love TraitLab

“The details in TraitLab Plus are fascinating and have helped me on my journey of self-knowledge.”

KR

“I found the details in TraitLab Plus provided insight beyond the MBTI.”

KS

“Out of all of the personality sites that I've seen, TraitLab is the most accurate one.”

Kaya

“Very thorough examination and easy to understand. Personally, I appreciated the career insights. They helped me understand why some paths would work and others wouldn't. Great work!”

AB

“Engaging and educational content with a steady stream of insights.”

J

“My results were accurate and I think I learned a lot about myself.”

Ted F.

“I love the user design and the depth of the whole TraitLab platform.”

WK

Insights Guaranteed

With the comprehensive results in TraitLab Plus, you're bound to learn something new about yourself.

In fact, if you don't have at least one "A-ha!" moment — one new insight about yourself and your personality within 7 days of your purchase — you'll get a full refund.

Refunds are limited to first-time purchases only.

Frequently asked questions

TraitLab is an online personality assessment platform that provides detailed, research-backed insights into your personality traits, strengths, and interests.

TraitLab helps individuals understand themselves better and make informed decisions about personal development, relationships, and career paths.

TraitLab uses scientifically validated questions from decades of psychological research to create a comprehensive profile of your personality, strengths, and interests.

After completing the assessment, you'll receive detailed reports about several aspects of your personality and how they influence different areas of your life.

You can sign up for a free account to complete the personality assessment and access some of your results. Unlocking the full results requires purchasing the paid version, TraitLab Plus.

TraitLab Plus includes seven detailed reports: Personality Traits, Strengths, Career Interests and Matches, Interpersonal Style, Personality Wordcloud, 16 Personality Typology, and Enneagram Typology.

Most people will start seeing their first results after about 10 minutes (about 100 questions).

If you want to see every possible result from TraitLab, the full assessment can take anywhere from 30-90 minutes. However, you can always save your progress and take the assessment across several sittings.

Most popular online personality tests suffer from poor reliability and validity, meaning your results will be inaccurate and inconsistent over time.

TraitLab prioritizes high accuracy, reliability, and validity over speed. TraitLab achieves this through asking several rounds of questions about increasingly nuanced aspects of your personality. Each round increases reliability and removes error and noise from your personality profile.

Yes! With TraitLab Plus, users can reset their profiles and retake the full assessment every 30 days.

Yes! All TraitLab accounts (free and paid) include a public profile for sharing your personality insights with others.

TraitLab Plus is a one-time payment that grants lifetime access to the full TraitLab assessment and results. There is no subscription service, and there are no recurring fees or payments.

Yes! If you purchase TraitLab Plus and aren't happy, you can receive a full refund by contacting support@traitlab.com within 7 days of your purchase. Refunds are limited to first-time purchases only.

With your free TraitLab account you can purchase invite codes for clients, teammates, and anyone else you think might benefit from TraitLab.

TraitLab’s assessments are based on peer-reviewed research and validated psychological methods. While no test is perfect, TraitLab provides a highly accurate and nuanced understanding of your personality compared to most online tests.

Unlike many popular personality tests, TraitLab was designed by a research Ph.D., based on the tools and techniques used in modern personality science.

TraitLab goes beyond surface-level descriptions and offers a more advanced, detailed, and quantitative analysis of your personality, strengths, and interests.

Yes! TraitLab prioritizes your privacy. Your responses are stored securely, and TraitLab does not share data with any other services. You are the only person who decides whether to share your results with others.

Yes! You can delete your account at any time. In your account settings, you can request an account deletion and your account will be scheduled for deletion after a grace period. If you prefer immediate deletion, simply contact support@traitlab.com.

TraitLab is ideal for adults looking to understand themselves better, explore personal development opportunities, improve relationships, or gain career guidance.

TraitLab is also great for professionals in coaching, counseling, or team-building contexts.

Yes! TraitLab Pro is designed for managers, HR professionals, and coaches using assessments within their organization.

If you want to use TraitLab Pro for your team or company, you can create a TraitLab Pro account or learn more by reading the TraitLab Pro documentation.

Contact support@traitlab.com with any product or support questions.

Great! Please send any ideas to support@traitlab.com. We'd love to hear them!