Pricing
Use TraitLab for yourself, or bring it to your team. Simple, transparent pricing either way.
For individuals
Create an account and start building your profile for free. Upgrade to TraitLab Plus any time for lifetime access to the complete assessment.
Basic
Save and share your results. Increase accuracy by answering more questions. Upgrade any time.
Plus
Lifetime access to the complete assessment — every framework, fully unlocked.
For teams
TraitLab Pro uses a simple credit system. One credit sends one assessment to one person. Volume discounts kick in automatically. Credits never expire.
| Quantity | Price per credit |
|---|---|
| 1–4 | $49 |
| 5–9 | $44 |
| 10–19 | $40 |
| 20–49 | $36 |
| 50–99 | $30 |
| 100+ | $27 |
Looking for more detail? The credits and pricing documentation covers billing, refunds, and team management.
What people say
"What I love most about TraitLab is that it understands that personality is complex. I have taken several other personality tests, but I felt that they were very surface level. TraitLab is so comprehensive that I feel like I can really trust the results — it gave me what I was looking for, which is truth and accuracy."
— G. N.
"Out of all of the personality sites that I've seen, TraitLab is the most accurate one."
— Kaya
"I love the different personality classifications TraitLab provides, from scientific models to more philosophical ones or those frameworks most popular in industry. I also love the level of detail on the Big Five results, the well-explained descriptions, and the intuitive data visualisations. Overall, it's the most comprehensive, accurate, and data-driven online tool I've ever seen."
— M. T.
Plus is for individuals who want comprehensive personality insights for personal growth and career. Pro is for organizations, coaches, HR, and team leaders who need to assess multiple people, customize assessments, and manage group results.
Yes. Create a free account and start building your profile immediately. Upgrade to Plus any time — your existing progress and results carry over.
Yes. For Plus, email support@traitlab.com within seven days of purchase for a full refund (first-time purchases only). For Pro, first-time purchases of up to five credits are covered by a 100% money-back guarantee.
No, credits never expire. Buy in bulk to lock in a better per-credit price and use them whenever you're ready. See the credits documentation for full detail.
Plus and Pro both include the full TraitLab assessment suite: personality traits, strengths, working style, interpersonal style, 16 Personality, and Enneagram. With Pro, you can customize which assessments each team member receives.
Pro is built for professional development, team building, and coaching — not for pre-employment screening or hiring decisions. Learn more about TraitLab Pro for the full overview.
Create a free account and start building your profile. Upgrade to Plus when you're ready, or start a Pro account for your team.
