TraitLab Pro vs. Criteria Corp: Development vs. Hiring
If your goal is screening job candidates at scale, a per-assessment personality tool is not what you need — and vice versa. Criteria Corp is a pre-employment testing platform offering unlimited cognitive, personality, skills, and emotional intelligence testing under a flat annual subscription, with 80+ ATS integrations for hiring workflows. Personality is one component of a broader hiring toolkit. TraitLab Pro is built for the opposite use case: deep, multi-framework personality assessment for employee development and coaching. If you landed here searching for a hiring platform, these are different categories. If you need personality insights to develop your existing team, Criteria Corp was not built for that.
Quick Verdict
Choose TraitLab Pro if you need deep personality insights across six validated frameworks for coaching, team development, or professional growth.
Choose Criteria Corp if you need an unlimited-use pre-employment testing platform with cognitive aptitude, skills assessments, and ATS integration for high-volume hiring.
These platforms serve different purposes
Criteria Corp is built for hiring. It offers unlimited pre-employment assessments — cognitive aptitude (CCAT), personality (EPP), emotional intelligence (Emotify), skills tests, and game-based assessments — under a flat annual subscription with 80+ ATS integrations. TraitLab Pro is built for employee development and coaching, offering six research-validated personality frameworks per assessment with no ATS integration and no candidate ranking features. These platforms solve fundamentally different problems.
Side-by-Side Comparison
Assessment
| TraitLab Pro | Criteria Corp | |
|---|---|---|
| Personality Model | Big Five + established frameworks (Enneagram, Jungian, RIASEC) | Big Five (Five Factor Model) via Employee Personality Profile (EPP) and Workplace Alignment Assessment (WAA) |
| Traits/Dimensions Measured | Customizable: Personality Traits, Strengths, Working Style, Interpersonal Style, Jungian Typology, Enneagram Typology | Personality traits (Big Five), cognitive aptitude (CCAT), emotional intelligence (Emotify), skills, and behavioral assessments |
| Scientific Basis | Peer-reviewed, research-validated instruments | I/O psychology-validated; cognitive aptitude tests are well-established predictors of job performance |
| Customizability | Mix-and-match assessment areas; compact 20-min option | Choose from portfolio of assessments; role-specific recommendations; custom baselines from existing workforce |
Personality Model
TraitLab Pro
Big Five + established frameworks (Enneagram, Jungian, RIASEC)
Criteria Corp
Big Five (Five Factor Model) via Employee Personality Profile (EPP) and Workplace Alignment Assessment (WAA)
Traits/Dimensions Measured
TraitLab Pro
Customizable: Personality Traits, Strengths, Working Style, Interpersonal Style, Jungian Typology, Enneagram Typology
Criteria Corp
Personality traits (Big Five), cognitive aptitude (CCAT), emotional intelligence (Emotify), skills, and behavioral assessments
Scientific Basis
TraitLab Pro
Peer-reviewed, research-validated instruments
Criteria Corp
I/O psychology-validated; cognitive aptitude tests are well-established predictors of job performance
Customizability
TraitLab Pro
Mix-and-match assessment areas; compact 20-min option
Criteria Corp
Choose from portfolio of assessments; role-specific recommendations; custom baselines from existing workforce
Implementation
| TraitLab Pro | Criteria Corp | |
|---|---|---|
| Setup Model | Fully self-serve; free account creation | Subscription-based; dedicated Customer Success Manager assigned |
| Certification/Training Required | None | None required; reports designed to be easy to interpret without training |
| Time to First Assessment | Minutes (sign up, purchase credits, send link) | After subscription setup and onboarding with CSM |
| ATS/HR System Integration | No | Yes — Workable, Greenhouse, Lever, SmartRecruiters, BambooHR, and 80+ others |
| Scalability | Any scale; credit-based, no minimums | Unlimited assessments within subscription; designed for high-volume hiring |
Setup Model
TraitLab Pro
Fully self-serve; free account creation
Criteria Corp
Subscription-based; dedicated Customer Success Manager assigned
Certification/Training Required
TraitLab Pro
None
Criteria Corp
None required; reports designed to be easy to interpret without training
Time to First Assessment
TraitLab Pro
Minutes (sign up, purchase credits, send link)
Criteria Corp
After subscription setup and onboarding with CSM
ATS/HR System Integration
TraitLab Pro
No
Criteria Corp
Yes — Workable, Greenhouse, Lever, SmartRecruiters, BambooHR, and 80+ others
Scalability
TraitLab Pro
Any scale; credit-based, no minimums
Criteria Corp
Unlimited assessments within subscription; designed for high-volume hiring
User Experience
| TraitLab Pro | Criteria Corp | |
|---|---|---|
| Assessment Duration | 10-60 min (customizable); 20 min compact option | Varies by test: CCAT is 15 min, personality tests 20-30 min, game-based assessments shorter |
| Device Support | Mobile and desktop | Mobile, desktop, and tablet |
| Question Format | Short multiple choice | Multiple choice, game-based, video interview formats |
| Results Delivery | Instant, digital, self-serve for both test taker and admin | Instant score reports via platform or email; easy-to-understand visual reports |
| Admin Portal | Yes — view, compare, manage all results | Yes — candidate pipeline management, score comparison, custom baselines |
Assessment Duration
TraitLab Pro
10-60 min (customizable); 20 min compact option
Criteria Corp
Varies by test: CCAT is 15 min, personality tests 20-30 min, game-based assessments shorter
Device Support
TraitLab Pro
Mobile and desktop
Criteria Corp
Mobile, desktop, and tablet
Question Format
TraitLab Pro
Short multiple choice
Criteria Corp
Multiple choice, game-based, video interview formats
Results Delivery
TraitLab Pro
Instant, digital, self-serve for both test taker and admin
Criteria Corp
Instant score reports via platform or email; easy-to-understand visual reports
Admin Portal
TraitLab Pro
Yes — view, compare, manage all results
Criteria Corp
Yes — candidate pipeline management, score comparison, custom baselines
Pricing
| TraitLab Pro | Criteria Corp | |
|---|---|---|
| Pricing Model | Per-assessment credits; transparent, published pricing | Flat-fee annual subscription; unlimited testing |
| Entry Price | $49/assessment (1 credit) | Not publicly disclosed; contact sales |
| Volume Price | $24/assessment (100+ credits) | Unlimited within subscription |
| Annual Minimums/Subscriptions | None | Annual subscription required |
| Hidden Costs | None (no training, certification, or consulting fees) | Contract lock-in; one user reported difficulty evaluating ROI before renewal |
| Free Tier/Trial | Free account; credits required for assessments | Demo available; no free tier |
Pricing Model
TraitLab Pro
Per-assessment credits; transparent, published pricing
Criteria Corp
Flat-fee annual subscription; unlimited testing
Entry Price
TraitLab Pro
$49/assessment (1 credit)
Criteria Corp
Not publicly disclosed; contact sales
Volume Price
TraitLab Pro
$24/assessment (100+ credits)
Criteria Corp
Unlimited within subscription
Annual Minimums/Subscriptions
TraitLab Pro
None
Criteria Corp
Annual subscription required
Hidden Costs
TraitLab Pro
None (no training, certification, or consulting fees)
Criteria Corp
Contract lock-in; one user reported difficulty evaluating ROI before renewal
Free Tier/Trial
TraitLab Pro
Free account; credits required for assessments
Criteria Corp
Demo available; no free tier
Use Case Fit
| TraitLab Pro | Criteria Corp | |
|---|---|---|
| Pre-employment Screening & Hiring | Not supported | Primary |
| Employee Development & Team Building | Primary | Secondary (recently added team insights, Coach Bo AI) |
| Leadership Development & Succession Planning | Secondary | Secondary |
| Coaching & Professional Development | Primary | Not supported |
Pre-employment Screening & Hiring
TraitLab Pro
Not supported
Criteria Corp
Primary
Employee Development & Team Building
TraitLab Pro
Primary
Criteria Corp
Secondary (recently added team insights, Coach Bo AI)
Leadership Development & Succession Planning
TraitLab Pro
Secondary
Criteria Corp
Secondary
Coaching & Professional Development
TraitLab Pro
Primary
Criteria Corp
Not supported
Key Differences
Criteria Corp's Advantages
-
Unlimited testing within a flat-fee subscription — ideal for high-volume hiring
-
Extensive ATS integrations (80+ platforms)
-
Comprehensive assessment portfolio beyond personality: cognitive aptitude, skills, emotional intelligence, video interviews
-
Dedicated Customer Success Manager for onboarding and strategy
-
Game-based assessments for improved candidate experience
-
AI-powered proctoring and interview scoring
TraitLab Pro's Advantages
-
Transparent, published per-assessment pricing with no annual commitment
-
Six assessment frameworks (Big Five, Enneagram, Jungian, RIASEC, Strengths, Interpersonal Style) vs. personality as one component of a hiring platform
-
Fully self-serve — no sales calls, contracts, or onboarding required
-
Designed for development and coaching, not just candidate screening
-
Instant results shared directly with test takers, not just hiring managers
-
Accessible to individual coaches, small teams, and organizations of any size
Criteria Corp
Strengths
-
Unlimited usage model is highly cost-effective for high-volume hiring
-
Broad assessment portfolio covers cognitive, personality, skills, and EI
-
Strong ATS ecosystem and candidate pipeline management
-
No certification or training required; easy-to-read reports
Weaknesses
-
No published pricing; requires sales engagement and annual contract
-
Primarily a hiring tool — team development and coaching features are secondary
-
Contract lock-in reported as a concern by some users
-
Personality assessment is one piece of a larger hiring toolkit, not a deep personality platform
-
Limited customization of assessment content reported by some reviewers
The Bottom Line
If you are screening job candidates and need a platform that integrates with your ATS, offers unlimited testing at a flat rate, and covers cognitive ability alongside personality, Criteria Corp is designed for that workflow. TraitLab Pro does not do any of those things. Conversely, if you need rich personality data for coaching conversations, team development, or understanding how your existing employees work — with results delivered directly to the people assessed, not just to hiring managers — TraitLab Pro covers six frameworks in one assessment at $24-49 per person with no contracts or subscriptions.
See What TraitLab Pro Measures
Six validated personality frameworks from a single 20-minute assessment. No certification required.