TraitLab Pro vs. Truity: Integrated Depth vs. Test Variety
Truity is the closest competitor to TraitLab Pro in positioning — both are self-serve, credit-based, no-certification platforms built for team development and coaching. The difference is in how they deliver personality data. Truity offers a menu of separate tests (DISC, Enneagram, Big Five, 16 types, EQ) at $9-29 each, but each requires its own credit and its own test session. TraitLab Pro charges $24-49 for a single assessment that covers Big Five, strengths, working style, interpersonal style, Jungian typology, and Enneagram together. The real question: do you want the cheapest price per individual test, or the most personality data per dollar spent?
Quick Verdict
Choose TraitLab Pro if you want integrated results across multiple validated frameworks from a single assessment session, especially for coaching or in-depth development work.
Choose Truity if you want the lowest per-test price and prefer to pick individual assessments a la carte, or if your team is already familiar with Truity's free consumer tests.
Side-by-Side Comparison
Assessment
| TraitLab Pro | Truity | |
|---|---|---|
| Personality Model | Big Five + established frameworks (Enneagram, Jungian, RIASEC) | Multiple separate assessments: DISC, Enneagram, TypeFinder (16 types), Big Five, Emotional Intelligence, Career Personality Profiler, Love Styles |
| Traits/Dimensions Measured | Customizable: Personality Traits, Strengths, Working Style, Interpersonal Style, Jungian Typology, Enneagram Typology | Varies by test — each assessment measures its own framework independently |
| Scientific Basis | Peer-reviewed, research-validated instruments | Based on established models (Big Five, DISC, Enneagram); Truity's specific implementations' validation not publicly detailed |
| Customizability | Mix-and-match assessment areas into a single integrated assessment; compact 20-min option | Multiple separate tests available; each test is fixed (cannot combine into one assessment) |
Personality Model
TraitLab Pro
Big Five + established frameworks (Enneagram, Jungian, RIASEC)
Truity
Multiple separate assessments: DISC, Enneagram, TypeFinder (16 types), Big Five, Emotional Intelligence, Career Personality Profiler, Love Styles
Traits/Dimensions Measured
TraitLab Pro
Customizable: Personality Traits, Strengths, Working Style, Interpersonal Style, Jungian Typology, Enneagram Typology
Truity
Varies by test — each assessment measures its own framework independently
Scientific Basis
TraitLab Pro
Peer-reviewed, research-validated instruments
Truity
Based on established models (Big Five, DISC, Enneagram); Truity's specific implementations' validation not publicly detailed
Customizability
TraitLab Pro
Mix-and-match assessment areas into a single integrated assessment; compact 20-min option
Truity
Multiple separate tests available; each test is fixed (cannot combine into one assessment)
Implementation
| TraitLab Pro | Truity | |
|---|---|---|
| Setup Model | Fully self-serve; free account creation | Fully self-serve; create account with email, purchase tests with credit card |
| Certification/Training Required | None | None |
| Time to First Assessment | Minutes (sign up, purchase credits, send link) | Minutes (sign up, purchase, send invite) |
| ATS/HR System Integration | No | No |
| Scalability | Any scale; credit-based, no minimums | Any scale; credit-based |
Setup Model
TraitLab Pro
Fully self-serve; free account creation
Truity
Fully self-serve; create account with email, purchase tests with credit card
Certification/Training Required
TraitLab Pro
None
Truity
None
Time to First Assessment
TraitLab Pro
Minutes (sign up, purchase credits, send link)
Truity
Minutes (sign up, purchase, send invite)
ATS/HR System Integration
TraitLab Pro
No
Truity
No
Scalability
TraitLab Pro
Any scale; credit-based, no minimums
Truity
Any scale; credit-based
User Experience
| TraitLab Pro | Truity | |
|---|---|---|
| Assessment Duration | 10-60 min (customizable); 20 min compact option | 5-20 minutes per test |
| Device Support | Mobile and desktop | Web browser (mobile and desktop) |
| Question Format | Short multiple choice | Multiple choice |
| Results Delivery | Instant, digital, self-serve for both test taker and admin | Instant, digital, self-serve |
| Admin Portal | Yes — view, compare, manage all results | Truity @ Work admin portal |
Assessment Duration
TraitLab Pro
10-60 min (customizable); 20 min compact option
Truity
5-20 minutes per test
Device Support
TraitLab Pro
Mobile and desktop
Truity
Web browser (mobile and desktop)
Question Format
TraitLab Pro
Short multiple choice
Truity
Multiple choice
Results Delivery
TraitLab Pro
Instant, digital, self-serve for both test taker and admin
Truity
Instant, digital, self-serve
Admin Portal
TraitLab Pro
Yes — view, compare, manage all results
Truity
Truity @ Work admin portal
Pricing
| TraitLab Pro | Truity | |
|---|---|---|
| Pricing Model | Per-assessment credits; transparent, published pricing | Per-test credits; transparent, published pricing |
| Entry Price | $49/assessment (1 credit) | $29/test (1 credit) |
| Volume Price | $24/assessment (100+ credits) | $9/test (100+ credits) |
| Annual Minimums/Subscriptions | None | None |
| Hidden Costs | None | None apparent; but one credit = one test for one person, so measuring multiple frameworks requires multiple credits |
| Free Tier/Trial | Free account; credits required for assessments | Free consumer tests available on truity.com |
Pricing Model
TraitLab Pro
Per-assessment credits; transparent, published pricing
Truity
Per-test credits; transparent, published pricing
Entry Price
TraitLab Pro
$49/assessment (1 credit)
Truity
$29/test (1 credit)
Volume Price
TraitLab Pro
$24/assessment (100+ credits)
Truity
$9/test (100+ credits)
Annual Minimums/Subscriptions
TraitLab Pro
None
Truity
None
Hidden Costs
TraitLab Pro
None
Truity
None apparent; but one credit = one test for one person, so measuring multiple frameworks requires multiple credits
Free Tier/Trial
TraitLab Pro
Free account; credits required for assessments
Truity
Free consumer tests available on truity.com
Use Case Fit
| TraitLab Pro | Truity | |
|---|---|---|
| Pre-employment Screening & Hiring | Not supported | Not a primary focus |
| Employee Development & Team Building | Primary | Primary |
| Leadership Development & Succession Planning | Secondary | Not supported |
| Coaching & Professional Development | Primary | Primary |
Pre-employment Screening & Hiring
TraitLab Pro
Not supported
Truity
Not a primary focus
Employee Development & Team Building
TraitLab Pro
Primary
Truity
Primary
Leadership Development & Succession Planning
TraitLab Pro
Secondary
Truity
Not supported
Coaching & Professional Development
TraitLab Pro
Primary
Truity
Primary
Key Differences
Truity's Advantages
-
Lower per-test price ($9-29 vs. $24-49)
-
Wider variety of separate assessment types including DISC, Emotional Intelligence, and Love Styles
-
Free consumer tests build brand familiarity — employees may have already taken Truity tests
-
Shorter individual assessments (5-20 min per test)
TraitLab Pro's Advantages
-
Integrated assessment — one credit covers a customizable combination of six areas, while Truity requires separate credits for each test type
-
When measuring multiple frameworks, TraitLab Pro may be more cost-effective (one $49 credit for six areas vs. multiple $29 credits at Truity)
-
Research-validated instruments with documented psychometric properties vs. Truity's implementations where specific validation is not publicly detailed
-
Single integrated report across all assessment areas vs. separate reports for each Truity test
-
Admin portal allows cross-framework comparison of team members in one view
-
Compact assessment option combines all six areas into a single 20-minute experience
Truity
Strengths
-
Budget-friendly pricing makes it accessible to cost-conscious teams and individual coaches
-
Wide variety of popular assessment types in one platform
-
Familiar brand from free consumer tests reduces adoption friction
-
Self-serve simplicity matches TraitLab Pro's ease of use
-
Quick individual assessments (5-20 min) minimize time commitment per test
Weaknesses
-
Each test is a separate, siloed assessment — no integrated cross-framework insights from a single assessment
-
Measuring multiple frameworks for one person requires multiple credits and multiple test sessions
-
Specific psychometric validation of Truity's implementations not publicly documented
-
Separate reports per test create fragmented insights compared to integrated assessment platforms
-
Lower price may reflect less measurement depth per assessment
The Bottom Line
Truity wins on per-test price and test variety. At $9-29 per test, it is the budget option for teams that only need one framework at a time. But that math changes when you want multiple frameworks for the same person — three Truity tests at $29 each costs $87 and requires three separate sessions, while one TraitLab Pro assessment at $49 covers six areas in one sitting. For coaches and HR professionals who want the richest possible personality picture from a single assessment, TraitLab Pro delivers more integrated data per dollar. For teams that just need a quick DISC or Enneagram result, Truity is hard to beat on price.
See What TraitLab Pro Measures
Six validated personality frameworks from a single 20-minute assessment. No certification required.