a dark blue TraitLab logo
Sign up

Have an account? Sign in

Career profile Advertising Manager

Also known as Account Executive, Advertising Manager (Ad Manager), Advertising Sales Manager (Ad Sales Manager), Classified Advertising Manager (Classified Ad Manager), Communications Director, Communications Manager, Creative Services Director, Marketing and Promotions Manager, Promotions Director, Promotions Manager

Advertising Manager

Also known as Account Executive, Advertising Manager (Ad Manager), Advertising Sales Manager (Ad Sales Manager)

Interests Profile
  • Enterprising
  • Artistic
  • Conventional
Pay Range
$68,940 - $208,000+ (annual)
Required Skills
  • Active Listening
  • Speaking
  • Critical Thinking
Knowledge Areas
  • Sales and Marketing
  • Communications and Media
  • Customer and Personal Service
Core tasks
  • Maintain portfolios of marketing campaigns, strategies, and other marketing products or ideas.
  • Devise or evaluate methods and procedures for collecting data, such as surveys, opinion polls, and questionnaires.
  • Develop comprehensive marketing strategies, using knowledge of products and technologies, markets, and regulations.
Is Advertising Manager the right career path for you?

Would Advertising Manager be a good fit for you?

Explore how your personality fits with Advertising Manager and hundreds of other career paths.

Create your free account

What does an Advertising Manager do?

Advertising Managers plan, direct, or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or giveaways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.

What kind of tasks does an Advertising Manager perform regularly?

Advertising Managers are often responsible for overseeing or executing some or all of the following tasks:

  • Plan and prepare advertising and promotional material to increase sales of products or services, working with customers, company officials, sales departments, and advertising agencies.
  • Inspect layouts and advertising copy, and edit scripts, audio, video, and other promotional material for adherence to specifications.
  • Confer with department heads or staff to discuss topics such as contracts, selection of advertising media, or product to be advertised.
  • Coordinate with the media to disseminate advertising.
  • Coordinate activities of departments, such as sales, graphic arts, media, finance, and research.
  • Plan and execute advertising policies and strategies for organizations.
  • Direct, motivate, and monitor the mobilization of a campaign team to advance campaign goals.
  • Prepare budgets and submit estimates for program costs as part of campaign plan development.
  • Contact organizations to explain services and facilities offered.
  • Monitor and analyze sales promotion results to determine cost effectiveness of promotion campaigns.
  • Identify and develop contacts for promotional campaigns and industry programs that meet identified buyer targets, such as dealers, distributors, or consumers.
  • Track program budgets, expenses, and campaign response rates to evaluate each campaign, based on program objectives and industry norms.
  • Read trade journals and professional literature to stay informed on trends, innovations, and changes that affect media planning.

The above responsibilities are specific to Advertising Managers. More generally, Advertising Managers are involved in several broader types of activities:

Working with Computers
Using computers and computer systems (including hardware and software) to program, write software, set up functions, enter data, or process information.
Communicating with People Outside the Organization
Communicating with people outside the organization, representing the organization to customers, the public, government, and other external sources. This information can be exchanged in person, in writing, or by telephone or e-mail.
Getting Information
Observing, receiving, and otherwise obtaining information from all relevant sources.
Communicating with Supervisors, Peers, or Subordinates
Providing information to supervisors, co-workers, and subordinates by telephone, in written form, e-mail, or in person.
Organizing, Planning, and Prioritizing Work
Developing specific goals and plans to prioritize, organize, and accomplish your work.

What is an Advertising Manager salary?

The median salary for an Advertising Manager is $133,460, and the average salary is $147,560. Both the median and average roughly describe the middle of the Advertising Manager salary range, but the average is more easily affected by extremely high or low salaries.

Many Advertising Managers earn significantly more or less than the average, due to several factors. About 10% of Advertising Managers earn less than $68,940 per year, 25% earn less than $91,910, 75% earn less than $181,800, and 90% earn more than $208,000.

Between the years of 2020 and 2030, the number of Advertising Managers is expected to change by 10.3%, and there should be roughly 2,500 open positions for Advertising Managers every year.

Median annual salary
$133,460
Typical salary range
$68,940 - Over $208,000
Projected growth (2020 - 2030)
10.3%

What personality traits are common among Advertising Managers?

Interests

Career interests describe a person's preferences for different types of working environments and activities. When a person's interest match the demands of an occupation, people are usually more engaged and satisfied in that role.

Compared to most occupations, those who work as an Advertising Manager are usually higher in their Enterprising, Artistic, and Conventional interests.

Advertising Managers typically have very strong Enterprising interests. Enterprising occupations frequently involve starting up and carrying out projects. These occupations can involve leading people and making many decisions. Sometimes they require risk taking and often deal with business.

Also, Advertising Managers typically have strong Artistic interests. Artistic occupations frequently involve working with forms, designs and patterns. They often require self-expression and the work can be done without following a clear set of rules.

Lastly, Advertising Managers typically have moderate Conventional interests. Conventional occupations frequently involve following set procedures and routines. These occupations can include working with data and details more than with ideas. Usually there is a clear line of authority to follow.

Values

People differ in their values, or what is most important to them for building job satisfaction and fulfillment.

Compared to most people, those working as an Advertising Manager tend to value Independence, Recognition, and Working Conditions.

Most importantly, Advertising Managers strongly value Independence. Occupations that satisfy this work value allow employees to work on their own and make decisions.

Second, Advertising Managers strongly value Recognition. Occupations that satisfy this work value offer advancement, potential for leadership, and are often considered prestigious.

Lastly, Advertising Managers strongly value Working Conditions. Occupations that satisfy this work value offer job security and good working conditions.

Psychological Demands

Each occupation brings its own set of psychological demands, which describe the characteristics necessary to perform the job well.

In order to perform their job successfully, people who work as Advertising Managers must consistently demonstrate qualities such as initiative, cooperation, and dependability.

Below, you'll find a list of qualities typically required of Advertising Managers, ranked by importance:

Initiative
Job requires a willingness to take on responsibilities and challenges.
Cooperation
Job requires being pleasant with others on the job and displaying a good-natured, cooperative attitude.
Dependability
Job requires being reliable, responsible, and dependable, and fulfilling obligations.
Attention to Detail
Job requires being careful about detail and thorough in completing work tasks.
Adaptability/Flexibility
Job requires being open to change (positive or negative) and to considerable variety in the workplace.

What education and training do Advertising Managers need?

Many Advertising Managers will have a four-year bachelor's degree, but some do not.

Advertising Managers usually need several years of work-related experience, on-the-job training, and/or vocational training.

Educational degrees among Advertising Managers

  • 0.8% did not complete high school or secondary school
  • 3.9% completed high school or secondary school
  • 10.8% completed some college coursework
  • 6.0% earned a Associate's degree
  • 63.6% earned a Bachelor's degree
  • 12.8% earned a Master's degree
  • 2.1% earned a doctorate or professional degree

Knowledge and expertise required by Advertising Managers

Advertising Managers may benefit from understanding of specialized subject areas, such as sales and marketing, communications and media, or customer and personal service knowledge.

The list below shows several areas in which most Advertising Managers might want to build proficiency, ranked by importance.

Sales and Marketing
Knowledge of principles and methods for showing, promoting, and selling products or services. This includes marketing strategy and tactics, product demonstration, sales techniques, and sales control systems.
Communications and Media
Knowledge of media production, communication, and dissemination techniques and methods. This includes alternative ways to inform and entertain via written, oral, and visual media.
Customer and Personal Service
Knowledge of principles and processes for providing customer and personal services. This includes customer needs assessment, meeting quality standards for services, and evaluation of customer satisfaction.
Administration and Management
Knowledge of business and management principles involved in strategic planning, resource allocation, human resources modeling, leadership technique, production methods, and coordination of people and resources.
Computers and Electronics
Knowledge of circuit boards, processors, chips, electronic equipment, and computer hardware and software, including applications and programming.

Important Abilities needed by Advertising Managers

Advertising Managers must develop a particular set of abilities to perform their job well. Abilities are individual capacities that influence a person's information processing, sensory perception, motor coordination, and physical strength or endurance. Individuals may naturally have certain abilities without explicit training, but most abilities can be sharpened somewhat through practice.

For example, Advertising Managers need abilities such as oral expression, written comprehension, and speech clarity in order to perform their job at a high level. The list below shows several important abilities for Advertising Managers, ranked by their relative importance.

Oral Expression
The ability to communicate information and ideas in speaking so others will understand.
Written Comprehension
The ability to read and understand information and ideas presented in writing.
Speech Clarity
The ability to speak clearly so others can understand you.
Oral Comprehension
The ability to listen to and understand information and ideas presented through spoken words and sentences.
Speech Recognition
The ability to identify and understand the speech of another person.

Critical Skills needed by Advertising Managers

Skills are developed capacities that enable people to function effectively in real-world settings. Unlike abilities, skills are typically easier to build through practice and experience. Skills influence effectiveness in areas such as learning, working with others, design, troubleshooting, and more.

Advertising Managers frequently use skills like active listening, speaking, and critical thinking to perform their job effectively. The list below shows several critical skills for Advertising Managers, ranked by their relative importance.

Active Listening
Giving full attention to what other people are saying, taking time to understand the points being made, asking questions as appropriate, and not interrupting at inappropriate times.
Speaking
Talking to others to convey information effectively.
Critical Thinking
Using logic and reasoning to identify the strengths and weaknesses of alternative solutions, conclusions, or approaches to problems.
Social Perceptiveness
Being aware of others' reactions and understanding why they react as they do.
Writing
Communicating effectively in writing as appropriate for the needs of the audience.

What is the source of this information?

The information provided on this page is adapted from data and descriptions published by the U.S. Department of Labor, Employment and Training Administration under the CC BY 4.0 license. TraitLab has modified some information for ease of use and reading, and the U.S. Department of Labor, Employment, and Training Administration has not approved, endorsed, or tested these modifications.

If you have any questions or suggestions about this information, please send a message.