Also known as Account Executive, Advertising Manager (Ad Manager), Advertising Sales Manager (Ad Sales Manager), Classified Advertising Manager (Classified Ad Manager), Communications Director, Communications Manager, Creative Services Director, Marketing and Promotions Manager, Promotions Director, Promotions Manager
Also known as Account Executive, Advertising Manager (Ad Manager), Advertising Sales Manager (Ad Sales Manager)
Advertising Managers plan, direct, or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or giveaways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.
Advertising Managers are often responsible for overseeing or executing some or all of the following tasks:
The above responsibilities are specific to Advertising Managers. More generally, Advertising Managers are involved in several broader types of activities:
The median salary for an Advertising Manager is $133,460, and the average salary is $147,560. Both the median and average roughly describe the middle of the Advertising Manager salary range, but the average is more easily affected by extremely high or low salaries.
Many Advertising Managers earn significantly more or less than the average, due to several factors. About 10% of Advertising Managers earn less than $68,940 per year, 25% earn less than $91,910, 75% earn less than $181,800, and 90% earn more than $208,000.
Between the years of 2020 and 2030, the number of Advertising Managers is expected to change by 10.3%, and there should be roughly 2,500 open positions for Advertising Managers every year.
Career interests describe a person's preferences for different types of working environments and activities. When a person's interest match the demands of an occupation, people are usually more engaged and satisfied in that role.
Compared to most occupations, those who work as an Advertising Manager are usually higher in their Enterprising, Artistic, and Conventional interests.
Advertising Managers typically have very strong Enterprising interests. Enterprising occupations frequently involve starting up and carrying out projects. These occupations can involve leading people and making many decisions. Sometimes they require risk taking and often deal with business.
Also, Advertising Managers typically have strong Artistic interests. Artistic occupations frequently involve working with forms, designs and patterns. They often require self-expression and the work can be done without following a clear set of rules.
Lastly, Advertising Managers typically have moderate Conventional interests. Conventional occupations frequently involve following set procedures and routines. These occupations can include working with data and details more than with ideas. Usually there is a clear line of authority to follow.
People differ in their values, or what is most important to them for building job satisfaction and fulfillment.
Compared to most people, those working as an Advertising Manager tend to value Achievement, Working Conditions, and Recognition.
Most importantly, Advertising Managers strongly value Achievement. Occupations that satisfy this work value are results oriented and allow employees to use their strongest abilities, giving them a feeling of accomplishment.
Second, Advertising Managers strongly value Working Conditions. Occupations that satisfy this work value offer job security and good working conditions.
Lastly, Advertising Managers strongly value Recognition. Occupations that satisfy this work value offer advancement, potential for leadership, and are often considered prestigious.
Each occupation brings its own set of psychological demands, which describe the characteristics necessary to perform the job well.
In order to perform their job successfully, people who work as Advertising Managers must consistently demonstrate qualities such as initiative, cooperation, and dependability.
Below, you'll find a list of qualities typically required of Advertising Managers, ranked by importance:
Many Advertising Managers will have a four-year bachelor's degree, but some do not.
Advertising Managers usually need several years of work-related experience, on-the-job training, and/or vocational training.
Advertising Managers may benefit from understanding of specialized subject areas, such as sales and marketing, communications and media, or customer and personal service knowledge.
The list below shows several areas in which most Advertising Managers might want to build proficiency, ranked by importance.
Advertising Managers must develop a particular set of abilities to perform their job well. Abilities are individual capacities that influence a person's information processing, sensory perception, motor coordination, and physical strength or endurance. Individuals may naturally have certain abilities without explicit training, but most abilities can be sharpened somewhat through practice.
For example, Advertising Managers need abilities such as oral expression, oral comprehension, and written comprehension in order to perform their job at a high level. The list below shows several important abilities for Advertising Managers, ranked by their relative importance.
Skills are developed capacities that enable people to function effectively in real-world settings. Unlike abilities, skills are typically easier to build through practice and experience. Skills influence effectiveness in areas such as learning, working with others, design, troubleshooting, and more.
Advertising Managers frequently use skills like active listening, speaking, and critical thinking to perform their job effectively. The list below shows several critical skills for Advertising Managers, ranked by their relative importance.
The information provided on this page is adapted from data and descriptions published by the U.S. Department of Labor, Employment and Training Administration under the CC BY 4.0 license. TraitLab has modified some information for ease of use and reading, and the U.S. Department of Labor, Employment, and Training Administration has not approved, endorsed, or tested these modifications.
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