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Career profile Public Relations Manager

Also known as Communications Director, Communications Manager, Community Relations Director, Development Director, Public Affairs Director, Public Relations Director (PR Director), Public Relations Manager (PR Manager)

Public Relations Manager

Also known as Communications Director, Communications Manager, Community Relations Director

Interests Profile
  • N/A
Pay Range
$66,740 - $208,000+ (annual)
Required Skills
  • N/A
Knowledge Areas
  • N/A
Core tasks
  • N/A
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What does a Public Relations Manager do?

Public Relations Managers plan, direct, or coordinate activities designed to create or maintain a favorable public image or raise issue awareness for their organization or client.

What is a Public Relations Manager salary?

The median salary for a Public Relations Manager is $118,430, and the average salary is $135,580. Both the median and average roughly describe the middle of the Public Relations Manager salary range, but the average is more easily affected by extremely high or low salaries.

Many Public Relations Managers earn significantly more or less than the average, due to several factors. About 10% of Public Relations Managers earn less than $66,740 per year, 25% earn less than $86,440, 75% earn less than $165,340, and 90% earn more than $208,000.

Between the years of 2020 and 2030, the number of Public Relations Managers is expected to change by 12.7%, and there should be roughly 8,900 open positions for Public Relations Managers every year.

Median annual salary
$118,430
Typical salary range
$66,740 - Over $208,000
Projected growth (2020 - 2030)
12.7%

What personality traits are common among Public Relations Managers?

Interests

Career interests describe a person's preferences for different types of working environments and activities. When a person's interest match the demands of an occupation, people are usually more engaged and satisfied in that role.

Data on vocational interests of Public Relations Managers is not yet complete. Please check back later.

Values

People differ in their values, or what is most important to them for building job satisfaction and fulfillment.

Data on vocational interests of Public Relations Managers is not yet complete. Please check back later.

Psychological Demands

Each occupation brings its own set of psychological demands, which describe the characteristics necessary to perform the job well.

Data on the specific demands for Public Relations Managers is not yet complete. Please check back later.

What education and training do Public Relations Managers need?

Many Public Relations Managers will have a four-year bachelor's degree, but some do not.

Public Relations Managers usually need several years of work-related experience, on-the-job training, and/or vocational training.

Educational degrees among Public Relations Managers

  • 0.2% did not complete high school or secondary school
  • 3.0% completed high school or secondary school
  • 5.2% completed some college coursework
  • 4.3% earned a Associate's degree
  • 54.6% earned a Bachelor's degree
  • 28.7% earned a Master's degree
  • 3.9% earned a doctorate or professional degree

Knowledge and expertise required by Public Relations Managers

Through education, training, or experience, most Public Relations Managers will need to be proficient in mutliple areas to perform their job well.

Data on the specific knowledge and expertise required for Public Relations Managers is not yet complete. Please check back later.

Important Abilities needed by Public Relations Managers

Public Relations Managers must develop a particular set of abilities to perform their job well. Abilities are individual capacities that influence a person's information processing, sensory perception, motor coordination, and physical strength or endurance. Individuals may naturally have certain abilities without explicit training, but most abilities can be sharpened somewhat through practice.

Data on the specific abilities important for Public Relations Managers is not yet complete. Please check back later.

Critical Skills needed by Public Relations Managers

Skills are developed capacities that enable people to function effectively in real-world settings. Unlike abilities, skills are typically easier to build through practice and experience. Skills influence effectiveness in areas such as learning, working with others, design, troubleshooting, and more.

Data on the skills needed by Public Relations Managers is not yet complete. Please check back later.

What is the source of this information?

The information provided on this page is adapted from data and descriptions published by the U.S. Department of Labor, Employment and Training Administration under the CC BY 4.0 license. TraitLab has modified some information for ease of use and reading, and the U.S. Department of Labor, Employment, and Training Administration has not approved, endorsed, or tested these modifications.

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