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Why choose TraitLab vs the DiSC Profile?

The DiSC and DiSC Profile assessments describe individuals as a blend of four personality profiles — dominance, influence, steadiness, and conscientiousness — which originated from a 1928 book, Emotions of Normal People by William Moulton Marston. This model eventually became the foundation of the modern DiSC assessment published by John Wiley and Sons, Inc, and the DiSC assessment is prevalent mainly in corporate settings. However, neither the DiSC assessment nor the underlying DiSC theory appears in modern scientific research on personality.

TraitLab uses a combination of well-established models from modern personality science to describe your personality traits, career interests, social interaction style, and character strengths. Unlike the DiSC, TraitLab provides a science-based, comprehensive view of your personality that extends beyond workplace behavior.

The TraitLab system

TraitLab gradually combines information from hundreds of highly specific traits to build a more complete personality profile. Your TraitLab profile contains the same information from popular personality measures and and much, much more.

Anyone can get started with TraitLab right now by creating a free account.

How it works

Get the complete picture

Individuals are complex. TraitLab uses measures over 80 different dimensions to identify your combination of personality traits, career interests, interpersonal style, and character strengths.

While millions of people share similar DiSC profiles, your TraitLab results are unique to you.

Discover untapped strengths

TraitLab identifies your top character strengths, then suggests ways to leverage these strengths in your daily life.

Unlike the DiSC, TraitLab goes beyond a general personality description, translating it into more practical character strengths that you can exercise in professional and personal contexts.

Unlike the DiSC profile assessment, TraitLab highlights your unique set of character strengths which you can use inside and outside of the workplace.

Consider unexpected career paths

DiSC profile assessments broadly describe your personality, but they do not provide any insight into how your personality and interests align with other occupations or career paths.

TraitLab allows you to easily explore how your personality profile compares with hundreds of occupations. These comparisons can reveal varying strengths and challenges across occupations, so you can better understand the trade-offs and opportunities behind different career paths.

Identify your interpersonal style

DiSC profiles, such as dominance or stability, broadly describe a person's way of interacting with other people. TraitLab takes this to a new level of detail with a dedicated analysis of your characteristic interpersonal style.

TraitLab interpersonal style analysis describes your natural tendencies when navigating social interactions, conflicts, compromises, and your style's typical opportunities and challenges.

The interpersonal style analysis in TraitLab describes your social interaction patterns in more detail than the DiSC profile types of dominance, influence, steadiness, and conscientiousness.


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Start with the basics. See your traits, personalized wordcloud, and typology. Save your progress and share your public profile.

  • Core trait profile (5 traits)

  • Unique personality wordcloud

  • 16 personality typology

  • Private profile with saved progress

  • Shareable public profile

  • Custom username and profile link

  • Career Interests

  • Career Search and Matching

  • Strengths



Explore your personality in incredible detail with a comprehsive analysis of your traits, strengths, and interests.

  • Advanced trait profile (45 traits)

  • Unique personality wordcloud

  • 16 personality typology

  • Private profile with saved progress

  • Shareable public profile

  • Strengths profile

  • Career interests

  • Career search and matching

  • Custom username and profile link

Powered by people

TraitLab is continuously learning and improving to give you new personality insights


What people are saying about TraitLab Plus

The details available are fascinating and have helped me on my journey of self-knowledge.

- K. R.

Engaging and educational content, simple UI, and a steady stream of insights.

- J.

I found the details of the facets provided insights beyond MBTI.

- K. S.

Very thorough examination. I appreciate the career insights. Helps me understand why some paths would work and some wouldn't ... Great work!

TraitLab Plus

Get crystal clear about your unique strengths.

Find Your Career Edge

Uncover your untapped personal strengths to level up in your current career, or get recommendations for surprising new career paths that fit your unique profile.

Clarify Your Strengths

Ground yourself with a deep analysis of your personal strengths, and learn how to exercise them in everyday life.

Spot Relationship Patterns

How is your personality influencing your most important connections? Learn to recognize how your characteristic interpersonal style impacts your social interactions.

Unique Personality Insights

Most assessments label you with a simple type, missing the important details that make a big impact. TraitLab analyzes over 80 dimensions so your results are one-of-a-kind, just like you.

Frequently asked questions

How is TraitLab different from other personality assessments?

Most online assessments are not based on real published research, so you can't connect your results to useful information about habits, career choices, relationships, and other practical aspects of your life.

TraitLab uses assessments and concepts from actual scientific research, then makes it easy to see how your results relate to important life areas.

Who made TraitLab?

TraitLab was created by me, Greg Park, Ph.D. Hi!

Before starting TraitLab, I spent years publishing research findings as a Ph.D. and postdoctoral researcher in the areas of personality and psychological measurement. I've always been fascinated by the field of personality psychology and how it can help us understand ourselves and each other.

I made TraitLab to make it easier for you to find reliable, valid, and scientifically-supported personality assessments.

Is TraitLab right for me?

Are you comfortable with investing about an hour to understand yourself better? Do you care about scientific validity? Do you like to get into details and data?

If you answered yes to these questions, then you'll probably love TraitLab. I made it for people like me — people looking for a very detailed, comprehensive picture of their personality, strengths, and interests, backed by scientific research.

But if you are looking for a quick and fun personality quiz, TraitLab is probably not the best fit for you.

How long is the TraitLab test?

Most people will start seeing their first results after about 10 minutes (about 100 questions).

If you want to see every possible result from TraitLab, the full assessment can take anywhere from 30-60 minutes. However, you can always save your progress and take the assessment across several sittings.

How many questions are there in TraitLab?

There are over 700 potential questions currently in TraitLab, but you'll begin seeing results after the first 100 questions.

New questions are added regularly, but most questions are optional and only needed for advanced analyses.

How much does TraitLab cost?

It's free to create an account on TraitLab and learn quite a bit about your personality.

For more advanced analyses of your traits, strengths, and interests, you can upgrade to TraitLab Plus for $49.

Can I share my results with someone else?

Absolutely! If you want to share and compare your results with anyone, you can simply share your public profile.

For example, here's my own public profile here at TraitLab.

I have a question about ...

I'm always updating TraitLab to make it more useful and interesting. If you have questions, comments, or suggestions, please let me know. I'd love to hear from you!

Discover your personality. Create your TraitLab account today.